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Our story


In the world of market research, agile methodologies have become increasingly important in recent years. By prioritizing flexibility and iterative development, research teams can quickly adapt to changing market trends and consumer preferences, resulting in more accurate and actionable insights.
These insights are then used to create customized research studies that are tailored to the specific needs of each client. By harnessing the power of empathic solutions, these studies then empower businesses to make data-driven decisions that drive growth and create exceptional client experiences.
With that in mind, our story becomes one written every day by our optimistic team and you, our dear clients. We get inspired by every research project, and allow us to grow with it. We use our research tools, training and consultancy to obtain a compelling research report that contributes to your business strategy.
Let’s discover the concept that best defines your business. We will help you design a new business path or to improve the current one.


We believe that proper growth and success can be achieved when companies measure not only how customers perform for them but also how the company performs for its customers. According to the Harvard Business Review (HBR) – revenue, growth, and similar key performance indicators (KPIs) measure how customers perform for the company. However, to be truly customer-centric and maximize growth, organizations must also measure how the company performs for its customers.

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Marketing research is crucial for companies to understand the needs and wants of their customers, identify market opportunities, and evaluate competition. Its primary objective is to provide companies with information to make informed decisions about their products, services, pricing, distribution, and promotion.
Our market and social research company strives to find the best solutions for each partner brand. We ensure that we follow these steps in every research and every stage of it to deliver the expected results. As we understand the importance of empathy and agility, we make sure to incorporate them into every aspect of our research.


Alexandru Zodieru, PhD.


Associate Professor Alexandru Zodieru is a member of the Faculty of Sociology and Social Work at the University of Bucharest. With a prolific career that spans over two decades, Alexandru has carved a niche in the realms of academia and research, publishing numerous papers that have influenced both thought and practices in sociology and social work.
His management acumen ensures that projects under his stewardship consistently exceed expectations, benefiting from a cohesive, highly efficient research team and motivated group dynamic.

Paul Acatrini

Research Director & Managing Partner

Paul Acatrini is a sociologist with over 20 years of experience in market research, with a focus on multinational projects and complex methodologies. His areas of expertise include: research for communication and branding, CSR and education.
In addition to his research expertise, Paul is also a skilled manager. He has a proven track record of building and leading high-performing teams.

Gabriel Lupu

Associate Partner & Research Coordinator

A renowned specialist in the sociology of consumption, Gabriel Lupu is a doctoral candidate of sociologic sciences at the University of Bucharest, seamlessly integrating sociological insights to enhance projects where he masterfully navigates intricate methodologies with precision and insight.
As a seasoned professional, Gabriel has a vast adeptness in transforming intricate data into compelling presentations which makes him a standout in the field, allowing stakeholders to grasp subtle consumer trends and actionable insights easily.


By embracing agile and empathic research methodologies, we empower our clients to stay ahead of the curve and achieve their desired outcomes in an ever-changing landscape.