Alexandru Zodieru, PhD. – General Manager

170524_AZ_transparent2.pngSociology PhD. Degree

Communication and Public Opinion Master Degree

Business management and research experience since 2006

Associated Professor at the Faculty of Sociology and Social Work (University of Bucharest)

Alexandru gained  experience through working for important companies such as Petrom Gas and Nielsen. Alexandru contributed to the writing of some fundamental books of sociology.

Besides his working and academic experience, Alexandru is an ambitious and optimist leader who has great communication skills. He speaks English Language. 

Alexandru takes care of our clients’ and our company’s well-being.

Paul Acatrini – Manager of Research & Managing Partner


Sociology and Politics Bachelor Degree

Communication and Public Opinion Master Degree

Research experience since 2003

Paul worked as market analyst for Mednet and Petrom Gas, as Executive Director for IMAS Republic of Moldova and Research Manager for Impact Developer and Contractor before becoming our Research Manager. He is a proficient user of the statistic analysis software SPSS and he is always keen on learning more.

Paul pays a great deal of attention to each and every aspect of our studies. Moreover, his presentations of the research reports convince anyone of his research and communication skills. He speaks both English Language and French Language. 

Paul takes care of all our research reports in order to be… perfect.

Gabriel Lupu – Quant Coordinator 

170524_GL_transparent2.pngSociology of Consumption and Marketing Master Degree

Sociology Bachelor Degree

Gabriel volunteered for almost 3 years for Students’ Association of University of Bucharest as statistician before working for our team. His working skills are centred toward quantitative studies and data analysis. His abilities extend outside the research activities. Gabriel has a well-developed capacity of collaborating with big teams and has a great interaction skill. He speaks English Language. 

Gabriel takes care of all our quantitative studies (questionnaires, databases and analysis).

Alexandra Vîjeu – Qual Coordinator


Research in Sociology Master Degree

Finance and Banking Bachelor Degree

Advertising Bachelor Degree

Alexandra combines her passion for quantitative studies with her communication skills. She is interested in moderating one-to-one and group discussions in order to extract relevant information for clients. She coordinates quantitative studies in both, Romanian Language and English Language. 

Alexandra takes care of all our qualitative studies.