approachabilityThis research pack is designed for testing hard copies of adverts, packages’ design, products’ design, store’s design and layout (including the interaction with store’s employees) etc.

The pack contains 3 types of studies: eye tracking, ethnography, in-depth interviews (after the eye tracking sessions).

The eye tracking sessions are conducted with our Tobii Glasses.

We offer you a single research report containing information extracted in these three studies.